Monday, October 29, 2012

The New York Times' troll video about the new Windows 8

According to the New York Times this is the look of a
another "flummoxed" user (this one a Mac user) trying
to "figure out" the new Windows 8 interface.
Emily B. Hager, a video journalist, and David F. Gallagher, a technology editor, both working for the New York Times, no doubt experienced professionals in their field, published a video called "Microsoft's Makeover. Getting to know Windows 8", in which they supposedly invited 5 computer users, two of them Mac users, to "test" the new Windows 8. In what, in my opinion, appears to be more of a parody than a real, journalistic, piece of information, except for a few tidbits of actual information, these two journalists, which I have no doubt they are not Windows users themselves, try to show the readers (or viewers) "how difficult" it is to find your way around the new interface. This video is basically visually misleading. However, what I find most appalling is the fact that this type of trolling disguised as journalism comes from a prestigious journalistic house like the New York Times. Let's see what's wrong with this video:
  1. The "invited" users are sitting in front of an Acer laptop, no Surface tablet in sight. They're "trying" to move around the main screen and all they accomplish is softly swiping their index finger right and left. Hard to believe they could not go beyond that point, and tap into any of the tiles. Just about any toddler could've done that easily. I can see that in New York very often in the subway: toddlers navigating effortlessly iPads, all types of smartphones, etc.  The interviewees were not exactly the newest generation of electronic device users.
  2. "Windows 8 is the most radical change to the look of [Microsoft] sofware since the late 1980's", says the voice-over of Mr. Gallagher while showing some screen shots of Windows 3.1, which was introduced in 1992 (!) Are you serious?!  One of the most radical changes occurred 17 years ago with Windows 95. Windows 8 is the most radical so far.
  3. "None of the people we've interviewed plan to upgrade right away". Kind of obvious for the Mac Users. As of the other users, two old timers, and the clueless lady, who says "That's so cool", and "awesome" and "how do I go back?", obviously not, either.
In another New York Times article, Fresh Windows, but Where’s the Start Button? which has a link to the above video, the author, Nick Wingfield, explains how a 59-year old copywriter in New York was flummoxed when he got his hands on a laptop running Windows 8.
Finally, another article related to this troll video is Daily Report: Windows Makeover May Cause Head-Scratching. I know  I have missed other articles and other media, but this is but a sample of the "bad press" that Windows 8 has gotten, gets and will get. The authors may mean well, and sincerely believe what they say, but I disagree with them. Somehow the competition finds always a way to discredit their rivals with unfair arguments, because they feel perhaps threatened...?

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