This is what is wrong with some "tech journalists": they are sold onto a brand or a platform

I call this "Dude Tech journalism" (watch the guy holding the phone)

Only one week to go before we can say goodbye to 2013, a year that continued to see bias after bias against Microsoft products in the media. Not from actual users of Windows, Surface tablets, Windows Phones, etc. but apparently from Apple (and Android) users. Nobody is saying, at least not me, that their products are not good, in fact I found iPhones and Samsung Galaxy smartphones, for instance, worth considering. In sum, nice hardware, nice software. What I find problematic and frankly annoying is that these Windows product "reviewers" are for the most part declared Apple (and/or Android, and Linux) followers and you can tell they don't actually use the Windows products, they merely ogle them, even disdainfully. It's not only the blunt and exaggerated headlines like "Apple, Google topped news coverage in 2013, leaving Microsoft in the dust" and hundreds of similar click-baiting headlines that I don't care to talk about. I'm going to give you just one example here of what I believe is wrong with some "tech journalists" in this video (and article) from TechCrunch. Here, they're criticizing the wonderful Nokia Lumia 1520 with sarcasm and cynicism. The bias is pretty obvious to the point of being laughable. Would they have the same attitude with the Samsung Galaxy Note 3? Envy? most likely so.